Project Name: “Monitoring and research of social advertising in Armenia as a means of improving public policy”
Implementing Organisation: “Audio-Visual Journalists’ Association” NGO
Project Duration: 6 months (January 10, 2019 – July 10, 2019)
Project Budget: 5,500,000 AMD; funding requested from the “Commitment to Constructive Dialogue” project – 4,950,000 AMD; Applicant’s Contribution – 600,000 AMD
Reforms implemented by the Armenian Civil Society Organizations Anti-Corruption Coalition are aimed at monitoring and evaluation of public policies and anti-corruption processes in the Republic of Armenia, formulation of recommendations and reporting.
In the field of Public Opinion Pollution and Awareness Raising, the monitoring of the mechanisms and effectiveness of the activities of the Republican Commission (hereinafter referred to as the Commission) attached to the Authorized Body responsible for the monitoring of the legislation on social advertising in the Republic of Armenia is of particular importance.
The goal of the program is to monitor the mechanisms for the formation and functioning of the Republican Commission established under the Authorized Body responsible for monitoring the legislation on social advertising in the Republic of Armenia.
The program will consist of three phases, each of which will consist of monitoring, identifying problems and presenting recommendations about the public awareness programs conducted by Commission, the Government and other state bodies, also evaluating the effectiveness of Public Opinion and Public Awareness programs by the public media.
The study will be conducted in terms of both legal and content compliance and efficiency assessment of communication plans.
Taking into consideration the importance of the problem and the need for continuity of work in this direction, it is also planned to initiate a coalition of stakeholders involved in public awareness on social issues in which civil society actors, as well as state structures and media representatives will be involved.
